The advertising agency Jung von Matt had the great idea of the band we are heroes for a testimonial as part of an image campaign to ask . The public response of the band is great cinema.
THE QUESTION
Ladies and Gentlemen,
we are entrusted as an advertising agency with the current image campaign, in which we are top-class Celebrities provide a platform to share their open, honest and unvarnished opinion to the image.
We are currently planning the next production phase for spring 2011. The newly producing TV and cinema spots as well as poster and advertising motifs to complement the existing designs by Veronica Ferres, Thomas Gottschalk, Philipp Lahm, Richard von Weizsacker, Mario Barth and much more.
for this continuation of the campaign, we want very much, "We are heroes" win.
The beauty of the campaign that a good cause to Good comes. IMAGE donate in name of each celebrity 10.000, - € to any one of you to be determined purpose.
Let us call like and discuss the details. For detailed information, we will send you already attached some further information.
I look forward to hearing from you.
Greetings from Hamburg,
Jung von Matt / Alster Werbeagentur GmbH
THE ANSWER
Love advertising agency Jung von Matt,
regarding your request, whether we take part in the current image campaign want:
I think it chopped off.
The current poster campaign in Bild newspaper with so-called testimonials, so any commentary Geseiere (too critical! Hear, hear!) Of so-called celebrities (including Critical! Oho!) Is the perfidious what I've come for a long time. That means: according to your standards ensure a successful campaign.
Rarely has a campaign so ably played with stupidity on all sides. Because on the one hand, the celebs who think themselves are: Hmm, the tabloids, let's face it, the article already mad a lot of people, that would be smart ... but somehow does not actually, you know, because it is somehow below my level / evil / visible calculating ... And then you come, my agency, and builds these poor celebrity split a bridge, a rickety, slippery, but hey, what the heck, is on the other side say, let's say, a bag of jelly babies. You say, those celebrities: you know what, you just get no money! We give just a bit of coal in your name, the match already, because of who donates, can have no ego, understand? And also, watch out, here it comes: you can say what you want!
And then think of these celebrities, within its capabilities, some pseudo-distant drivel from, something "totally specious term", or Clever-Non-binding, or arrogant, or ... And believe it would from the number out without losing face. And still have achieved an incredible number of bloody stupid people! Hurrah.
On the other hand, the is self-explanatory, the recipient, the bloody stupid that thinking: Man, this newspaper Bild, which got a nerve.
And, the third side: your love of a young dynamic people who you might know exactly, at least in a very specialized part of your brain, what you do. Except maybe when you come up with the idea, "We are heroes" to ask for the campaign, because, honestly, that would be totally funny if just the ...
The problem is that I have probably studied with half of you, and I know you in the first Semester learns that the medium is the message. Or, again in other words, that there is no "good or for evil" there. That is, I know that you know and I know you shit on it.
The BILD-Zeitung is not a wink to contemplative Trash-cultural and not a harmless "Guilty Pleasure" for well-coiffed supervisor's grains, no witty social reference, not a lifestyle quote. And certainly not the Bild newspaper that, as what you'd like to sell them: hatred beloved, but largely harmless inventory of a really much smarter Germany.
the tabloid is a dangerous political tool - not just a high-magnification telescope into the abyss, but an evil creature that Germany does not describe, but makes. With an agenda.
At the risk of repeating myself: I believe it chopped off.
with polite greetings,
Judith Holofernes
Source: http://www.wirsindhelden.de/
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Hi,
really do not trust me so now I can hardly tell, but I read the Bild newspaper out again and actually quite like - especially on holidays or weekends. Officially you are allowed to speak to the course and also niiiiiiiieeeeeeeeeeeemals niiiiiiiiiiieeeeeeeeeee. Most people are in fact so stupid and can not reflect on the messages and take all at face value (or not). The readership and the high level of support is determined all faked or invented. In Germany, yes to time so as so in various places repeatedly lied and cheated ...
Sincerely
your example
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